Physical centre for social media I believe may not be a good idea to work with. Social media works upon 4 benefits for individual:
1. Personal Use: Individuals can use the social media for personal reasons, which may be for keeping in touch with the latest technology, news, gossip, and happenings around the world or in their own locality. Social media is also fast replacing the traditional means of communications. Currently, it would be hard to find a person who does not use the e-mail facility to send messages to friends/colleagues and/or for official purposes or use the social media for collaboration.
2. Explore Your Creativity: The social media is available in many forms, as explained in the previous chapter. People can use this media to explore their own creativity, for example, a person who loves to write can create their own blogs and explore their writing talents. Blogs are the best way for individuals to express themselves, their views, and opinions on all subjects. In this manner, a person can establish their expertise in their niche subject by using the blog effectively. There are several other writing platforms that allow people to submit content on their site and reward them in different ways. Due to the very nature of social media it is easy to reach a large audience and find an interested readership.
3. Social Interaction: Human beings love to socialise and interact with each other. The social media enables people to interact with each other using the universally accessible and scalable communication techniques that are available today, in the form of websites and the mobile phones.
4. Get Empowered: The social media has succeeded in putting the power back into the consumer’s hands. As mentioned in the paragraph above, any individual can have a “social influence” by virtue of his/her social interactions on the web or via mobile technologies.
I believe a physical centre will not be able to provide these benefits.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath