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Business Strategy: Would a physical center for social networking and social media learning be viable?
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Gail Gardner answered:

It would certainly be viable, particularly if you create events that appeal to particular groups of people. Be sure to appeal to both sides of each group: providers (businesses) and customers.

For example, get a local restaurant to sponsor and provide samples of their food and do a presentation on how customers of restaurants can benefit from joining the restaurants list so the restaurant can send them special offers (such as what they're doing for Mother's Day or Thanksgiving) or a kids eat free night.

Do a night for organizations on how they can use social media to keep in touch with their members, collaborate with others, grow their group, and manage projects.

Encourage authors and local bands to use your center to meet with their fans. Explain how the artists can share their schedules with fans so they create a stronger fan base. Bill these as "fan appreciation events" and hold them before a major performance to get more fans to the event or before a new book or record comes out to increase sales.

A major benefit of your center could be teaching people to use LinkedIn and job boards to find employment. Provide assistance with resume creation, LinkedIn profile optimization, and how to search for jobs that are the best fit.

There are limitless ideas for how you can get sponsors to support your efforts and people through the door. These can get you started. Feel free to ask if you would like more.

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