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Well , first , you have to know exactly what you want to produce , and why . Then, you have to think about the brand of market that is viable at the moment , and/or the consumers you want to attract/market to . You have to brainstorm , figure in the cost of production & distribution + profit.
This won't happen overnight . Its going to take a lot of research , observation , planning and funding , of course .
But those are keynote factors you need to significantly consider , if you want to at least get your business headed in a successful direction . ✨