Well , first , you have to know exactly what you want to produce , and why . Then, you have to think about the brand of market that is viable at the moment , and/or the consumers you want to attract/market to . You have to brainstorm , figure in the cost of production & distribution + profit.
This won't happen overnight . Its going to take a lot of research , observation , planning and funding , of course .
But those are keynote factors you need to significantly consider , if you want to at least get your business headed in a successful direction . ✨
Hello, and great question. I feel the most important question you need to ask is "why". Why do we want to make films, and then, what stories do we want to tell? These two questions are critical, because before a film can be made, and then, potentially, become profitable, the foundation must be strong.
I have been working in the film and television industry for over 25 years, and I can tell you from experience that the projects that had the most heart, the most compelling story were the ones that meant the most, and, quite often, made not only financial gains, but had social impact.
Making sure you understand the technical aspects of the business, writing a proper script, etc, is critical. Have you taken courses in filmmaking? You could also look to crowdfund a short film based on your script to generate publicity and attention. The big thing is to start taking action: from writing scripts to finding ways to produce shorts, trailers, etc.
I hope this helps as a start