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Branding: I am starting a company that will operate a range of niche travel experiences. Are there benefits of using multiple brands for different experiences?
AF
AF
Athol Foden, President & Naming Director at Brighter Naming answered:

Only the super big guys can handle multiple brands! And they have separate operations teams handling each one. Humans need to be fully immersed in a brand to do it right, and few can handle many on the same day. Plus how do you cross promote? Doesn't matter if it is online or offline. Notice Amazon is one brand for all they do.

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