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MenuIf we have proof of concept, early adopters, partnerships in place and a solid business model, isn't it feasible to start talking about equity?
We did a startup weekend and actually have paying customers ready to go as soon as we finish our app. I believe we need to talk about how the equity should be structured at this point, because we are all equally responsible for creating the idea and business model together. I believe an equal split is feasible with vesting terms attached to it!
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I'd say you're *almost* ready to talk about equity but before you do, I think it's really important to check in as a group and see who really wants "in." Startup Weekends create a lot of enthusiasm and excitement but I've seen a lot of projects originate there that end up like reality TV - a contestant drops out or is voted off the island each week.
If you're really passionate about the idea and want to run with this, checking-in with each contributor and checking their level of passion is important before talking equity. Even though a vesting agreement can generally help eliminate dead equity, it still can leave significant equity in the wrong hands.
You're better off trying to shake anyone who isn't fully committed and waiting until you have a really strong sense of who really wants to roll-up their sleeves.
The best calculator (or guide to calculating equity) is here: http://foundrs.com/ and I'd caution in any scenario against equal splits. The bottom-line is that startups can't be run by consensus. It is best run by a single founder or a really well-established duo of co-founders and then "key hires" making inputs into one or two decision-makers.
Happy to talk this through with you in a call. In 15-30 minutes, we can walk through how to identify real commitment, what do do with people who are "waffling", how to compensate fairly and reasonably and what to do next.
I would say yes. If you've got an MVP and interest from paying customers, you guys need to protect yourselves.
Most startups will raise a $300K Convertible Note first and then close in a $1M Series Seed Round. The Convertible Note is usually raised in an Advisory Round where a few investors engage, advise on the investment strategy, and help you close the round.
Before you try and close the $1M Series Seed Equity Round, you will want to have your core team built, your product at Product/Market Fit, and your conversion funnel optimized (sales funnel if you are using direct sales).
Related Questions
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What are best practices in splitting up the business profits between to partners?
Hi there. I help people buy and sell businesses and also do a lot of consulting for people with partnership issues. Your question seems to ask what percentage of ownership should go to each initial shareholder when setting up a company. You can choose to do this in a number of ways. Some people keep it simple, they go with 'percentages' of ownership. This can make it difficult when the idea of new partners or investors comes up. A second, more sophisticated, approach would be to look at the value of what each is bringing as an 'investment.' For example, if each is investing a year of labour, what is that worth? A nominal share value can be used and shares issued based on this investment. This helps to distinguish between what is invested and what is earned in the form of wages or salary. For example, if one partner contributes $50,000 in cash and does $20,000 worth of labour for which he draws a wage and the second partner simply donates $50,000 worth of labour, then both have equally contributed to the equity of the company even though only one has given cash. Business owners need to distinguish between what their 'job' is in the business and their role as owners. Think of what if would be like to work in a large corporation while also owning some shares. Your day-to-day would be all about your job and the wages you earn. Your activities as a shareholder would be about setting strategic direction. When I help partners get going we always have to put an organizational chart and job descriptions in place to keep people on track with what they do every day vs. what they do as owners. This helps to determine the value of the invested equity as well. Watch this video to get a further idea of how shares work in a business: https://youtu.be/1EjKjSAd1F8 Please arrange a call if you'd like to discuss your specific situation. David BarnettDC
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