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Branding & Identity: Is Empiric Spirit dot com a good name for a site about the scientific analysis personal development & alternative medicine?
RS
RS
Ron Slavick, I inspire others to be great. answered:

As a branding expert I don't like it for the reason it is too hard to remember, spell and share.

That being said focus on the business and spend little time with the name, many people get 'stuck' with finding the perfect name when they have not tested the viability of their product, service or business.

Hope this helps.

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