Question
I want to startup a blog with the tagline 'Between skepticism and belief' that provides an objective and evidence based perspective on alternative medicine (acupressure, yoga etc.) and various popular self-help techniques (the secret, spirituality, meditation, NLP). I thought that empiric spirit would be a cachy name for it.
Answer
As a branding expert I don't like it for the reason it is too hard to remember, spell and share.
That being said focus on the business and spend little time with the name, many people get 'stuck' with finding the perfect name when they have not tested the viability of their product, service or business.
Hope this helps.
