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Branding & Identity: Is Empiric Spirit dot com a good name for a site about the scientific analysis personal development & alternative medicine?
JR
JR
Jim Rickards, MD, MBA, Start-up & health insurance payer experience. answered:

At first blush, when I see the word "Spirit" I think of the airline. Empiric resonates with me if available for a name. A few questions I would ask myself before starting who is the audience, will this monetized, and who are potential advertisers.

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