With my consulting company, we've closed millions in work as soon as we started following a rigid sales "process". Cost, and all that jazz matters a little bit, but how you present your work, how you talk about it, and how you walk the customer through your sales process is *huge*. Think about this: how would you tell me how to make a peanut butter sandwich? It's harder than you think. Seems simple, but if you can demonstrate how to do that clearly, you'll start closing sales. If you want, setup a call with me and I can walk you through it.