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Marketing Strategy: How do you weed out potential clients who won't agree to pay your fees?
KS
KS
Karen Swim, APR, Public Relations, Marketing, Communications answered:

I use a prequalification questionnaire that covers access to budget (can they afford me); timeline (are they exploring or ready to hire) and more. It is pretty thorough and over the years has allowed me to score prospects. I don't mind those in the exploration phase because you need people in all phases of the sales pipeline to keep a steady flow. However, I do need to know how to invest my time. Even with your best efforts you will not close every deal, so don't be discouraged!

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