What do you imagine when you envision a comprehensive marketing plan across multiple channels from TV to social media? Does it cost you tens of thousands of dollars? It doesn’t. In fact, you can launch a successful marketing campaign for just $1,000.

The key to cost-effective marketing that still makes a big impact is to focus on high-return activities. Should you spend money marketing your business online? Yes. Should you promote your business on every social platform? Definitely not. To get the most out of every dollar spent, optimize your outreach and promote your company where your very best prospects spend their time.

Research -- $0
Research doesn’t have to cost a dime, but it’s still the most important part of any marketing campaign. If you don’t do thorough research first, you’ll never know where to focus your marketing investments, and that’s a recipe for a poor return, whether you’re investing $1,000 or $100,000.

Email marketing -- $300
In an age of flashy new tools and techniques, it might surprise you to hear that plain old email marketing still maintains it’s position as one of the highest return-on-investment marketing efforts around. Surveys show that revenue from email increased 28 percent in 2014, and 68 percent of companies rate the channel as “good” or “excellent.”

Your email list is gold -- these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $300 get you? Right now, it’s the average cost of a one-year subscription to MailChimp. Depending on the size of your list and needs, you can pay more or less. Need it for free? MailChimp offers a free option for lists with less than 2,000 subscribers and no more than 12,000 emails sent per month (though you won’t have access to fun features like auto responders and automation rules). Test your email efforts as you go to see what successes you should duplicate and which ones to ditch.

Video marketing -- $489
Some 44 percent of people say that watching a video is their preferred way to learn about a new product or service. Take advantage of the trend and get started today. There are tons of ways to share video online. I use a branded YouTube channel myself. It’s true that creating a corporate video can run in the thousands of dollars, but it doesn’t have to. Basic equipment and inexpensive editing software is really all you need to get up and running.

Spending $489 gets you a basic video recording equipment bundle, plus one year of the WeVideo business plan. WeVideo offers custom branding, screen recording, advanced editing features, voiceover and more for one of the best editing values available, making it an ideal option for those without in-house video teams.

That said, as important as I think video is to modern marketing campaigns, resist the urge to overspend on videos. You don’t need $10,000 and professional actors to make a brand video that sticks. This isn’t Hollywood, and you’re not trying to win an Oscar. Start by putting yourself and your staff in front of the camera and use the simple videos you’re able to create this way to build rapport and trust with your viewers.

Social-media promoted posts -- $200
With the deep research you’ve already done for free, you should know which social-media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing are so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,000 and a little research, you can hit three of the top marketing outreaches available -- email marketing, video and social media. These simple efforts can rapidly increase your sales and success.

For further queries you can consult me.