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Business Strategy: What is a better business growth strategy: selling more of the same product, expanding product offering, or both?
AJ
AJ
Adeel Javaid, Cybersecurity Consultant answered:

In order to gain organic growth you should focus on expanding product offering. Variety of products will attract more people towards your brand and will increase your customer base. Selling more the same product will be a short time limited scale strategy and will not help your company to grow organically.

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