Question
Context: I own a t-shirt printing startup in Singapore ranking really well on google for search terms related to apparel printing. We get lots of enquiries on a daily basis, but conversions are not great and it is a price competitive industry. So we are figuring out the best way to increase our revenues and profits - Should we focus on printing other items and offering more products like corporate gifts, or just focus more on marketing and selling more of what we are selling currently (Mostly Apparel)?
Answer
In order to gain organic growth you should focus on expanding product offering. Variety of products will attract more people towards your brand and will increase your customer base. Selling more the same product will be a short time limited scale strategy and will not help your company to grow organically.
