the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Newsletters: Do you think an ad-free, subscriber-supported newsletter covering developments in Artificial Intelligence would be sellable and sustainable?
Barney Davey, Art marketing and art business advice answered:

You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content.
I have been in magazine and book publishing for 30 years. Lots has changed in those decades. I have switched to online course creation as an alternative to traditional media. There is a strong trend toward online courses. It is possible to create a valuable newsletter for a target audience. Start by tightly defining your ideal subscriber. You must know who you are creating content for and why. You must be confident you can create highly relevant and useful content unavailable to access freely. What are the benefits to the reader? Use the Minimum Viable Product concept to begin your process. You don't want to invest any more than necessary for an unproven product launch. Consider using the Ask Method to help you determine the viability of the product. Marketing the product is like any other launch. You need visibility and authority. Guest blogging, and media coverage are recommended. Create a website or blog with detailed, authoritative content you can work to get high SERP rankings. Podcasting is another way to build an audience. Researching for audience interest and competitive analysis are also strongly recommended before you launch. Feel free to set up a time for a follow up call via Clarity.

Talk to Barney Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email