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Clarity

Barney Davey

Phoenix, Arizona Area

Since 1988, thousands of visual artists have found help for their art marketing and art business questions. Through my books, blogs, workshops, webinars and consulting, I have had the privilege of advising visual artists and helping them make informed decisions on how to get their to market.

$3.33/min

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I Will Give You Advice on Art Marketing Strategies.

I have been worked in sales, marketing, advertising and publishing for more than 30 years. In that time, I have helped thousands of artists indirectly with my books, blogs and webinars. Through my personal consulting services, I have provided useful, practical, start using it today advice for visual artists. Some areas where I have been helpful have been on questions on how to get into the print market, start a program to develop a collector base, devise an effective marketing strategy, or counsel on how to negotiate for the best deal,

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Reviews 4

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Barney Davey answered

Do you think an ad-free, subscriber-supported newsletter covering developments in Artificial Intelligence would be sellable and sustainable?

You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content.
I have been in magazine and book publishing for 30 years. Lots has changed in those decades. I have switched to online course creation as an alternative to traditional media. There is a strong trend toward online courses. It is possible to create a valuable newsletter for a target audience. Start by tightly defining your ideal subscriber. You must know who you are creating content for and why. You must be confident you can create highly relevant and useful content unavailable to access freely. What are the benefits to the reader? Use the Minimum Viable Product concept to begin your process. You don't want to invest any more than necessary for an unproven product launch. Consider using the Ask Method to help you determine the viability of the product. Marketing the product is like any other launch. You need visibility and authority. Guest blogging, and media coverage are recommended. Create a website or blog with detailed, authoritative content you can work to get high SERP rankings. Podcasting is another way to build an audience. Researching for audience interest and competitive analysis are also strongly recommended before you launch. Feel free to set up a time for a follow up call via Clarity.

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Barney Davey is my inspiration and my guiding light as an artist. His book is my bible and his blog posts continue to educate and enlighten me. How he gets so much done and continues to support art and artists is incredible in the art world. He truly cares about artists and their art. What more can we ask of someone?

Marilyn Sholin Source: LinkedIn

Barney and I met 30 years ago at IMMS and have remained good friends since. Barney is one of the most competent, honest people I know and I highly recommend him.

Larry Neilson Source: LinkedIn

Barney Davey is an invaluable resource in the art publishing industry – to publishers, distributors, journalists and retailers. Though years of tumultuous change, he has stayed a year or two ahead of the curve -- in new media, e-commerce, print-on-demand, blogging, social media, whatever’s next. He has consistently uncovered real opportunities and promising new players. He skillfully communicates his insights, and always keeps an old pro’s handle on business fundamentals, art and artists. His passion and integrity have earned the trust and respect of the best people in the business.

Bruce Lieberman Source: LinkedIn

Working with Barney over the years has been a complete honor. Not only is he an outstanding mentor, but always a step ahead of the pack. He has shown me how to efficiently network and reach out to people, as well as helped me with my blogging growth and writing skills. He is a complete joy to be around and I would highly recommend Barney Davey to anyone.

Candie Guay Source: LinkedIn

Member since March 2013