Is your tool as effective as the other tool? You can always do as the other tool does and add membership costs, or even become a similar tool.

Because the world is so big it's normal to have competition - you only just heard about the linkedin tool, like you only recently, hundreds of businesses still don't still know about it and it just depends on who gets to the customer first.

For a period of time I just experimented selling Amazon products on Facebook using Facebook advertising. If it was selling for $10 on Amazon, I sold it for $20 on Facebook.

You'd think I was crazy - but you know what? I sold over $5,000 worth of product.

A large supermarket is usually about 30-35% cheaper than your local small store. Even knowing this, people still buy from them.

*What's my point?*
- Some people aren't aware of the competition
- Some people pay for convenience

If you plan to up-sell services, really understand why your customer has decided to hire you (or the software) - usually it's to generate more sales or open up partnerships - if you decided to work in a space where you made paid introductions to these companies, you could probably introduce that as your upsell. Run a 3m minimum contract and over time guarantee a minimum of X introductions, again, it depends on your customers needs.

Hope that helps, if you want to discuss this further feel free to drop me a private message.

Thanks,

Nitesh