You have to create a sorto of demo or a video of how it works, and give a free trial.

Then use facebook ads, or adwords, or native ads to do lead generation in order to acquire your potential customers.

Use the leads generated by exporting them in facebook ads to create a lookalike audience to reinforce the lead generation strategies.

Give to this lead in exchange of their mail a trial of your product, and then with DAILY EMAILS pith che product by showing how this is suitable to their needs, ASK THEM QUESTIONS through a survey and create different funnels depend on the answers they give.