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Cryptocurrency: In the area of cryptocurrencies, can you tell me what an airdrop is?
MB
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Mark Beckett Walmsley, Marketing ideas, expertise and experience. answered:

Hi,

An AirDrop is when a startup gives away free tokens at the early stages of their Initial Token Sale (ITO) to demonstrate that there is public interest in their sale.

They are often targeted at key opinion leaders and media to encourage coverage and comment.

Mark Walmsley
mark@markwalmsley.co.uk

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