Question
I'm thinking of starting a blog/magazine around a topic but I don't see many competitors which concerns me.
I want to start an online magazine reviewing products in a niche. When I go on to Google Keyword Planner I see there are 10k-100k searches a month in the area, and opportunities to branch out in similar areas, but I don't see a ton of competitors.
This concerns me that the topic isn't profitable.
How can I know if the topic would be a profitable one?
I don't want to waste years building something only to find that the niche isn't a good one to be in and I should have picked something else.
Answer
In my experience, every topic can be profitable. The key is finding your niche and target the right audience. The days of "If you build it, they will come." They've been replaced by, "If you build it the way they want it, they will come."
Most of all? Do what you love.
