As an African-American myself I would tell you that demographics has always been an issue for business. If were honest with ourselves the focus of many retail operators still tends to be white America. Most retail companies don't even think about demographics until they have an issue of demographics slapping them in the face. This tends to lead to short-sighted and poorly thought-out solutions to appease for he moment. Which when critically dissected a little further generally exposes offensive actions to whatever demo you are trying to reach. I would advise that you address your needs and tailor them to ever demographic possible.