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Retail: How important is understanding your customer demo (gender, age, race) to retail operators?
RG
RG
Rebecca G Brizi, Management Consulting answered:

Adding to Shakirah's answer:

And to build your client demographics, start with the problem you are solving. What is the problem, who experiences it and why. That will start to dictate who your client is, and from there you can determine your client demographics.

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