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Early Adopter: What are some signs my startup may be "too niche" to ever become mainstream?
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Itamar Gilad, Product management/strategy consultant, ex-Google answered:

In my experience every product or feature finds traction with 1%-5% of users - indefinite retention, express strong satisfaction in surveys etc. For paid products the number is usually much lower. The questions you must answer are:
1. What's special about these people? Don't assume they are "techies" or "early adopters" - these answers are too generic and often wrong. You need to reach out to your best users and interview them. If you do enough of these a profile will start emerging - single parents living in suburbs, <50 person companies in the transportation sector ...
2. Why do they love it? What job is it doing for them?

Once you have the answers to both you'd be in a good place to answer the question you're asking - is this a seed of a much larger market that's will grow significantly over the next few years.

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