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Clarity

Itamar Gilad

Barcelona

I'm an ex-Google Product Manager - among other things I launched Gmail's tabbed inbox and lead the Gmail growth team (Gmail now has more than 1Bn users). I've been doing Product management for over 15 years in startups and medium/large companies. I'm now a consultant, coach and speaker.

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Growth Hacking Lean startup Product Management Product Strategy Innovation Product-Market Fit

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Let's Talk Customer Dev, PMF, Growth, Pivots, Internal Processes, Velocity.

I'm an ex-Google PM and now consultant and speaker. In Google, I launched Gmail's Tabbed inbox and lead Gmail growth (to over 1Bn users). Previously I lead product in startups and am a former engineer. These days I consult and coach startups on a daily basis. My advise doesn't come from a book - it's all stuff I tried hands-on myself or with my clients and refined over the years. I specialize in Lean Startup, Growth hacking, Design thinking, Agile + healthy skepticism. I also help companies implement better internal PM/Eng/Design/Mgmt processes that lead to results quicker.

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Itamar Gilad answered

What are some signs my startup may be "too niche" to ever become mainstream?

In my experience every product or feature finds traction with 1%-5% of users - indefinite retention, express strong satisfaction in surveys etc. For paid products the number is usually much lower. The questions you must answer are:
1. What's special about these people? Don't assume they are "techies" or "early adopters" - these answers are too generic and often wrong. You need to reach out to your best users and interview them. If you do enough of these a profile will start emerging - single parents living in suburbs, <50 person companies in the transportation sector ...
2. Why do they love it? What job is it doing for them?

Once you have the answers to both you'd be in a good place to answer the question you're asking - is this a seed of a much larger market that's will grow significantly over the next few years.

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Early Adopter

Customer validation

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Itamar Gilad answered

How do you work for someone that has an idea for an app but no money?

Walk away. Very few ideas turn into a profitable business - the odds are strongly against you getting paid.

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Lean startup

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Member since January 2018