Share Answer — Clarity

the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Question

I'm told better to build something at least a few people love, rather than something many people simply like, as it's easier to scale a loved product to the masses than it is to get even a few people to adopt one that they merely like.

My concern regarding this approach is that I worry my product may not have even the potential to become mainstream (i.e. ability grow out of it's user base of early adopters to the early majority).

What are some good ways to gauge whether a product that's loved (albeit by few) has the potential to grow outside of it's initial (somewhat niche) market?

Customer validation

Early-stage Startups

Answer

Wilson Peng answered

Niche is a good thing! It'll help you stand out. I would do a lot of cold emailing and targeting to that specific niche to dominate the market.

You can use something like http://www.growthok.com to help you find targeted contact information. Hope that helps!