These groups represent a large audience that can be influenced by the lifestyle they aspire to lead. Fans take the trust they have in the performance of these athletes and place it in the brands they see these athletes’ support. Whether it is the idea of being that fit, strong and attractive, or the allure of traveling and living a life of glamor, people who attend competitions like marathons are drawn to the ideal persona these athletes represent. In turn, they can meet their goals whether it is brand awareness, increased sales, or something more personal such as improving their sense of corporate social responsibility.
You can read more here: https://sponsorshipcollective.com/sponsorship-for-athletes-everything-you-need-to-know/
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