The best way to grow your vacation rental business is by creating your business online presence. You can launch your own website and app or get registered on thor-party booking platforms to expand your business reach and create brand awareness.
But for the vacation rental business, it is always advisable to at least have your booking website where travellers can browse and book on your website.

With the visible boom in the tour and travel industry, the percentage of online bookings has increased. Talking about the current scenario the booking rate on the business website has also increased with the benefit of direct contact with the team, availing discounts and opting for services of their choice which get limited when booking from a third-party booking website.
Along with this what perk I can see of launching your own vacation rental website is that:
1) With a website of your own, you can now get direct booking saving the cost of commission that you have to pay on third-party booking websites.

2) It becomes easy for the company to increase their visibility in search engines

3) Collecting reviews from the customers becomes easy as the majority hesitate to share a review on third-party booking websites due to data security reasons.

Other than the above mentioned ways you can always opt for business growth strategies like:

a) PPC campaigns (paid promotion on the relevant website)

b) Get registered on online vacation rental platforms like Airbnb etc.

c) Create your social presence on platforms like Facebook, Instagram etc where people generally spend most of the time searching for places to travel.

d) Try content marketing by creating quality blogs, articles, videos or graphics that are niche specif to general organic and referral traffic to your website

e) If you already have a vacation rental website and you are not satisfied with the performance you should definitely opt for SEO services that will help improve your website ranking and performance.

If you are planning to launch your own vacation rental website should consider niche specialized software like FunAway for their website development. Such vacation rental software offers you market-ready features saving costs on customization and integration if opted for other eCommerce software.

The link to FunAway is mentioned below. Do consider if you are planning to upgrade your website or launch a new vacation rental website:https://www.fatbit.com/online-travel-activity-marketplace-solution.html?=pc