There are three prices, low mid and high. Most people will be in the low to mid ranges and very few will be at the high end. I ALWAYS price myself to be the BEST and the best costs more. I'd say package your prices into a high end rate and a mid tier rate. This way you can give options and say I recommend this package which do you want. Then you can let them sell themselves on what they want or even use your lower price as a down sell to your higher price.

Most people are scared to price high and want to stay competitive. That's a bunch of BS. There's always going to be a high end rate so why not have that be YOU? I'd say have like a $10k package as your low end and then a $25k or $50k package as your high end. Then position yourself as the best in front of your ideal audience.

Don't let price get in your way and scare you, people who know they get what they pay for will hire you and it's not about price. Price is never the reason people don't hire you, it's value. If you show the value then how can the NOT hire you at those rates because it won't cost them a penny.

Show them ROI and COI. ROI is Return on Investment but COI is Cost of Inaction. What's it costing them to NOT hire you now at those rates. I coach people on this all the time and it's just a fear they have. Fear of the unknown is what keeps people where they are undercharging and undervaluing their services.

You have a choice as to where to be in the market place. Have confidence in yourself and your services. Where do you choose to be? Where everyone else is or to separate yourself as the best?