Question
I am a freelance WordPress web developer who provides a host of other services, including: SEO, social media profile optimization, email marketing campaign management, social media strategy, consulting, graphic design and the list goes on... I'm currently preparing to overhaul my operation with new pricing, more structured policies and a vastly improved image. Since I'm a one man army, I'm struggling with how I should price my services, as I feel there is a huge variation in the value provided. Would it be best to charge a flat rate for all services, including monthly routine maintenance and plugin updates, or would it be advisable to charge a premium for more expert services such as marketing strategy, optimization, and design, then charge a lower rate for routine technical stuff? Opinions and advice on this subject would be very appreciated. :)
Answer
When setting your consulting rates, it's crucial to consider the varying value of the services you provide. Differentiating between routine tasks like maintenance and high-value services such as marketing strategy makes sense and allows you to price accordingly. For a deeper dive into how to structure your rates effectively, this article might be helpful: https://www.cleveroad.com/blog/software-consulting-rates/
