Riddle me this... What brand is the #1 cola drink? OK, you're right, Coke it is. Who is the #3? No clue, right? Because no one cares about #3.

No one cares about you if you aren't #1 (or maybe #2) in your niche/market. You sure don't want to be the cheapest. So if you're in the middle, you're nobody.

You can never win if you are playing someone else's game!

So how do you win?

#BEDIFFERENTNOTBETTER

You MUST create your own game. Then you are automatically #1!

Here's your SEO biz model in a box:
• hyper focus on a very narrow niche - make sure it is full of PWM (Players With Money)
• instead of SEO/social media everything for everyone, specialize - you are the SEO Wizard who gets unbelievable walk-in results for ONLY multi-location dental practices doing over $1M in annual revenue
• further narrowing: you pick a target city and tell all your perfect buyer prospects that you are accepting applications to work with you
• you'll only work with the highest bidder starting at $2k per month and the rest of them will become competition that your client will decimate with your superior SEO skillz
• sign them to a 12 month contract because SEO takes time to work its magic then go month to month
• if your client wants to cancel, no problem - you'll go to their competition and they'll soon lose their new patient traffic and go out of business

Gotta run - busy helping a couple more winners win more by doing less, better...
- Daniel
http://thedanielbennett.com