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How can I grow a database of B2B buyers for a concept like liquidation.com in an underdeveloped market?

Its for a start-up in South Africa. We are selling surplus stock in bulk. Internet penetration is relatively low. Ecommerce is still relatively under-utilised. We are targeting informal trade

B2B Marketing Strategy

Russ Perry answered

Without a dedicated advertising budget, you're going to have to put in a lot of man hours with guerrilla marketing at first.

I would create a quick 5-10 slide PDF highlighting the benefits of the service and the real value to your clients. This can be at the ready as a followup to actual conversations you have with prospects.

Your biggest challenge will be teaching people about this new way to buy and so develop your sales conversations around combating that challenge.

Is it easier? Faster? Cheaper? Safer?

Think about what the normal process is and then position your product as a much better alternative.

A good printed sales sheet could go a long way too!