Very different, fortune companies are enterprise companies. The process is slow and their sales teams are huge. Most of the time, someone on their sales team might not even know the other person on the team. When it comes to lead generation, it depends on the ideal target of the product, but if you're working with other enterprise companies, you'll need to do a lot of work to get around gate keepers and there are a lot of strategies you can apply to do this. Take it slowly and build a strong list. Do your research and use multiple touchpoints.