My tendency for creating core clients, tends to be different than most.

Whenever I'm bootstrapping a new business or looking for a large cash flow infusion, I avoid online + go offline.

My venues are speaking/networking at Meetup events + conferences.

Put me in a room with 100 people who've paid $1000s to be in the room + I can convert most of the room to clients.

I tend to treat online marketing as gravy + target my primary money, via platform talks.

So... If I were hiring people, I'd hire people who were excited about attending events + conferences to both network + speak.