the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Business Strategy: Do I need a prototype to sell my app idea?
MF
MF
Mikael Falkvidd, I love IoT, especially wireless communications answered:

No.

Prototypes can have different purpose, so let's look at the most common cases:

1. The prototype's purpose is to explain the idea

You'll need to be able to explain your idea on several levels.

The elevator pitch does usually not involve showing a prototype.

If you have more time, you should still be able to explain your idea without a prototype, be it with words, gestures or pictures.

If you're uncomfortable selling your idea without a prototype you need to work on how to present it.

In some cases, the idea is so novel that the best way to explain it is to show it. In that case a prototype can be valuable. Before Pokemon Go made people aware of what Agumented Reality might look like, a prototype was probably the best way to explain it.

2. The prototype's purpose is to show that the idea is feasible and that you and your team has the skills to make it happen.

If you are selling to investors, a prototype might convince them that you and your team have the technical knowledge required to deliver. This depends on how complex your idea is though.

3. Customer feedback and iterating

In my experience, the prototype delivers most value when it is used to get real-world feedback from real customers, and when the prototype can be quickly adjusted to accommodate the feedback.

This is very valuable when used to validate product-market fit and to make incremental adjustments.

I have helped IT startups build their first prototype. I've seen that the prototype can be used as a crutch, instead of tackling the real business problems. Make sure you can sell convincingly without a prototype.

Talk to Mikael Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.