Share Answer — Clarity

the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Share Answer

Marketing Strategy: How can we market to our growing database of over 200k email and contact leads, aside from just cold calling and unsolicited bulk email campaigns?

Scott Madans, Founder and seller of multiple startups. answered:

Your outreach is highly dependent upon your type(s) of clients; B2B, B2C, and what type of products.

Large segments of your clientele and prospects likely have a common type of psycho / demographics and behaviors. If you've identified those traits (sets of traits), there are oodles of resources to get your message in front of them through Social Media Marketing (SMM - influencers, bloggers, Facebook, LinkedIn, etc.), Search Engine Marketing (SEM - Google, Yahoo, Bing, etc.), and EFFECTIVE direct mail (funnels) with lead magnet and call-to-action.

Once you define your goal, you can zero in on the right multi-pronged approach. Start with a small (inexpensive test) batch. Measure results. Tweak. Repeat in an endless loop until you achieve an acceptable conversion rate.

About

Experts

Answers

Support

Follow

the startups.com platform

Startups Education

Startup Planning

Reach Customers

Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.

Question

At the moment we are cold-calling, which is working wonders, but its very slow and time consuming. Requires calling, getting to the right person, then maybe a couple calls, then bingo! Then an email in response.

Looking at cost-effective options. How can we be more targeted.

Email marketing is an option, but I don't want to just send a bulk of unsolicited emails (done it before, mail chimp etc..., need to add some form of value, understand our different segments). Trying to avoid to just send newsletters... what options could we try?

Marketing Strategy

Digital Marketing

Online Marketing

Answer

Scott Madans answered

Your outreach is highly dependent upon your type(s) of clients; B2B, B2C, and what type of products.

Large segments of your clientele and prospects likely have a common type of psycho / demographics and behaviors. If you've identified those traits (sets of traits), there are oodles of resources to get your message in front of them through Social Media Marketing (SMM - influencers, bloggers, Facebook, LinkedIn, etc.), Search Engine Marketing (SEM - Google, Yahoo, Bing, etc.), and EFFECTIVE direct mail (funnels) with lead magnet and call-to-action.

Once you define your goal, you can zero in on the right multi-pronged approach. Start with a small (inexpensive test) batch. Measure results. Tweak. Repeat in an endless loop until you achieve an acceptable conversion rate.