I believe that one of the biggest challenges when considering innovation is to maintain an innovative mindset whilst still being able to adhere to a company strategy and business model. Certainly there will be many innovations which in and of themselves are very good but the skill is in making sure that whilst it may be a "neat idea" or "novel solution" that it actually address a need, rather than simply an alternative which may be more risky. This means that some ideas will need to be rejected or put on hold which is where maintaining the innovative mindset within the business becomes a challenge.

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