Business and personal coach, 25 years exerience in management and leadership. Passionate about helping people and businesses thrive with appropriate technology.
Advice on selection of the appropriate CRM system for your business needs. Also and critically how to ensure that your team fully buy into and utilise your invesment in the system.
How to build a team, either single or cross functional, and to develop a team spirit that enables the team to work effectively together, either in one geographic location or distributed around the country/ world.
Advice and coaching on the most approriate processes and systems for your particular business. Not only how to select and decide on what's needed but also to implement and integrate with the business team. Also, passionate about the benefits of Evernote and rolling it out into an organisation.
I think that should focus on the core aspects of the skills that you have and build from there. Clearly you have expertise, so emphasise that and then as you go build on it. You may be surprised just how much of an "expert" you are when you really consider your experience and knowledge on a certain aspect of your field of interest. Taking a course if fine, but it needs to be done building upon what you already have so that it compliments your skills and abilities. That will set you apart from the competition. Anyone can take a course, but no-one else has your specific life experience or skills.
It seems to me like you need someone to help in defining precisely what you are aiming to be an expert in and then take it from there, with articles, blogs, podcasts etc.
Happy to help you through this process if you like.
I've been looking at this both for clients and personally so have some relevant experience.
In my view, the biggest challenge, and most important aspect, is right at the start, ie to determine what "problem", "pain" or "need" your product or service is helping the customer address. This needs to be very specific and not expressed in general terms such as "improving poor customer service" or "reducing product returns" or "increasing revenue" etc. You really need to explore the details of how the "pain" is actually felt and how your product/ service helps. Put yourself in the position of the customer. The more specific the better because subtle differences here can lead to major differences as you go through the process and lead you to a different target which may be way off the mark. Especially as this is a multi-stage process, the early steps have a major impact on the eventual outcome.
The goal is to ensure that when you get to your target market they really resonate with your solution and it's an easy decision to buy or at least investigate further.
Happy to take a call or to handle follow up questions.
I believe that one of the biggest challenges when considering innovation is to maintain an innovative mindset whilst still being able to adhere to a company strategy and business model. Certainly there will be many innovations which in and of themselves are very good but the skill is in making sure that whilst it may be a "neat idea" or "novel solution" that it actually address a need, rather than simply an alternative which may be more risky. This means that some ideas will need to be rejected or put on hold which is where maintaining the innovative mindset within the business becomes a challenge.
Happy to follow up with a call.