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Marketing Strategy: Is it possible to hire a marketing agency with equity?
RC
RC
Rebecca Caroe, I know how to find customers for your business answered:

Quick answer: Yes it is possible.
Longer answer: But it's a tough sell. You see, the only people who'd work for you this early stage just for equity are people who already know you and trust you and your business.

And so if in your angel investor group you can find someone with marketing knowledge, use them to help you.

In the very short term you can make this work. BUT even in good ole U. S. of A., I fear you'll struggle to get good marketing advisors prepared to meet your terms.
This does not mean you shouldn't try; but have a plan B prepared which should be a smaller budget, longer runway tactic. I can help you develop this.

Results-based payments are 100% effective and as a part-payment they could work well for you. Downside is you need to use open-book accounting and give yourself 100% to the strategies recommended by the agency. Both you and they need skin in the game to make this remuneration work.

Go for it. But have a Plan B.

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