Question
I have built an application that captures informal learning of users. As we all know traditional resumes can only include formal learning and in the current era, more than 90% of what we learn is informal in nature.
Every job has prerequisites. Every job also has specific skills and skill levels that would be a bonus. A one-line description on a resume or an “endorsement” from their closest friends on LinkedIn shouldn’t be what makes one candidate appear more “qualified” than the next.
Our application allows candidates to prove their skills and skill level by showcasing what they are capable of through their research and what they’ve actually done. This is powerful, tangible evidence for determining if an applicant is qualified.
I want to start with engineering students as initial users for my product. Is it better to reach out to students or colleges? I cannot afford buying facebook ads.
Answer
Reach out to their professors and to their department chairs/deans. These people want their students to succeed and will promote your service to their students.