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Branding & Identity: What are disadvantages of using brand or trade mark name that is already registered?
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Pamela Hazelton, Conversions, marketing, ecommerce and content. answered:

Confusion. Once a brand is established people associate it with the products it sells or services it offers. Also, even if it is legal to register it in your own country, you could very well have problems should you ever want to branch out in the future. It's always best to try to come up with something unique and identifiable.

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