I agree with all of the answers and advice offered so far on this thread. Building word of mouth and referrals will be critical to the success of your practice.

Invite referral sources to an open house to get to know you and your clinic. Network, network, network. One of the commenters suggested a formalized relationship with referral sources - before you start a program as described, make sure you aren't held to Stark laws that prevent financial gain for referrals among physicians.

Social media strategies can seem overwhelming but are also very effective. If you go that route, pick one platform to focus on and do that well rather than cutting yourself too thin trying to maintain multiple platforms. Use the questions you hear from your clients as a means to develop content - if one person is asking, there are likely others who are looking for the same information.

Good luck! Happy to provide additional feedback, just reach out.