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Online Marketing: How can you avoid customers misusing your "money back guarantee" promise?
ML
ML
Michael Liquori, Entrepreneurial Ecologist, Coach and Consultant answered:

some may. Consider it a cost of doing business. Try to develop a relationship before the sale so that you can reduce the frequency. Over time, you can learn to estimate your return rate and either adjust pricing accordingly OR develop conditions for refunds. But generally, you'll get more sales from the guarantee than you will return requests. Consider that they are even more nervous that you'll turn out to be unscrupulous character. When you take that fear away, they will be more likely to buy...

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