Question
We are selling online. We want to give a money back guarantee if the customer does not like our product. However, we're afraid that we may get many returns due to customers misusing our promise. Then, we will lose money for the shipping cost and other charges. How can we avoid this?
Answer
some may. Consider it a cost of doing business. Try to develop a relationship before the sale so that you can reduce the frequency. Over time, you can learn to estimate your return rate and either adjust pricing accordingly OR develop conditions for refunds. But generally, you'll get more sales from the guarantee than you will return requests. Consider that they are even more nervous that you'll turn out to be unscrupulous character. When you take that fear away, they will be more likely to buy...
