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Social Media Marketing: What are the components of a risk assessment for a social media campaign that I should be able to define?
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Shaun Nestor, Content Marketing Advisor & Agency Consultant answered:

Find people who are polar opposites of you politically, humorously, and appropriateness. Run the campaign and hashtag by them and listen to the comments.

It is impossible to completely insulate yourself from blowback or trolls; that is why they can exist. But you can take precautions, as it appears you're doing, to minimize the risks.

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