I want to specialize in Marketing (at my University) and want to learn SEO. I'd like to cover basic and more advanced skills to try and gain some experience. Thank you!
You can learn a lot by reading through articles on http://searchengineland.com/ . It is one of the leading sources for SEO and SEM. SEO is a science and an art so you have to learn about each side of the art & science. As mobile continues to grow, SEO becomes more important as there are fewer natural search listings on smaller devices.