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Facebook Advertising: What are the best practices in generating millions of likes on a Facebook Page?
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Theo Fanning, Conspiracy. Creative innovation. Con artistry. answered:

In short--make great, relevant content and promote it to your target audience... easy right? Well, it depends on the content (obviously).
Honest question: why do you want millions of followers on facebook? It seems like an arbitrary goal--not a bad goal, but I need to understand what value it has to your business needs.

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