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Travel: What is the best strategy around creating and selling adventure travel packages to entrepreneurs?
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Doug Reichel , Digital Marketing, Biz Management, Software Dev answered:

Hello, Whether you are selling adventures for entrepreneurs or widgets the building blocks to successful campaigns are the same. A good lead generation program is an art form, not a science. First, you need to determine what the market looks like. How big is it, where are my targets spending their time online and how do I engage them? The price point would be predicated on location, duration, activities provided, gross margin targets and group size. We ran high-end golf vacation packages all over the world and know a great deal about the travel space and narrow verticles. Happy to chat as needed.

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