I agree with Mr. Gupta. If it were me, I'd interview at least 100 people (customers of the electricity company) and ask them a bunch of questions. Then you know whether you have a business or not and if so, can approach the company and say "67% of the people I interviewed think this is a problem and they'd like you (the electricity company) to help them with it."

Understand that most public utilities in the US are regulated and most are monopolies so asking them to spend money to coddle their customers may not be something they are amenable to.

There are companies like OPower that do this. They were recently acquired by Oracle.

That being said, almost everyone I know uses the autopay feature with their utility company and it goes directly to a credit card so no worry about low balances, etc.