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Blog Marketing: How I can attract traffic to my site using custom blog posts?
HV
HV
Humberto Valle Texas Real Estate Investor, Wholesaler, & Airbnb Superhost, Get Advice On Growing Your Real Estate Business answered:

Hello!! I noticed the other two responses, but I feel you deserve a little of a better response to bring you clarity to your situation.
My name is Humberto Valle, I'm the co-founder of Unthink Digital Marketing (a Hubspot Partner Agency) - we are expert inbound content marketing strategist which means we do anything from Google certified websites to expert SEO and content creation for exactly what you are asking.

I'm not sure if you shared a link to your website or a related link blog post. Assuming this blog post isn't spam I will respond.
How to attract traffic:
1. Obviously paid traffic, but SEO is your only sustainable way to generate traffic over the long run. SEO is not an option is a must if you have a website. You need to pick your ideal target market (audience) generating this will dictated what words you use and what you offer but for SEO purposes, knowing who your target customer is will help you understand what keywords to use in your titles, in your links, in your images, in your offerings, as well as know what other websites to link to and from the website ---> this helps the website be found on search by targeted keywords your ideal customers are typing and matching with the content in your website.
2. Blog Posts:
Generating content is not about stuffing keywords into a blank piece of paper so that 'Google can find it' --> Google's algorithms are smarter than that and constantly change. No, the purpose of generating content is to built credibility with your targeted audience by showing your expertise to them, your content can be blog posts, videos, infographics, how-tos, etc.
Each type of content has its own way to optimize it for SEO so that is matched and found more thus increasing your website visits.
3. Social Media
We use Hubspot which is an amazing content management tool for content marketing purposes, but even with powerful content management tools we still have to share the content once is created and for that you need to have a similar effort on your social media to get others engaged with your brand and profile so that when you share your newly published content they will notice it and engage with it, using the right keywords when you share also increases your engagement.
4. Landing pages and Calls to Action --> having related articles on the articles you are sharing will obviously drive traffic to a previously published article as well. So being careful what posts you inter-link can be very beneficial for your lead generation purposes.

I hope this helps, I have this article through our website that could yield additional clarity --> http://blog.unthink.me/real-good-reasons-to-invest-on-content-marketing-a-quick-case-study
My name is Humberto Valle, co-founder of Unthink Digital Marketing, most clients hire us because of how time consuming content and inbound marketing is and the learning curve for you to just find out if what you are doing will work or if you are doing it wrong. Sometimes is best to just hire an expert team that knows it will work. If you're curious, Unthink is dedicated to helping small businesses and we offer an all inclusive digital marketing approach meaning we fix or build websites, internal and external SEO, landing pages, social media management, content creation and more. email me directly if you want a free consultation at humberto@unthink.me
-Humberto Valle

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