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Content Marketing: What is the difference between content writing and copywriting?
JK
JK
Jason Kanigan, Business Strategist & Conversion Expert answered:

Copywriting = writing with a call to action, meaning to sell. A sales letter, a squeeze page, a video sales letter (VSL) are all examples of copywriting.

Content writing = writing to inform or entertain. No call to action. Magazine-style articles, procedure manual content, and children's stories are examples of content writing.

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